The Benefits of Interactive Videos and Why Companies Should Use Them

Have you ever visited a website that features an interactive video? If you have, you know how much they can enhance the user experience. The "ease" of videos is no surprise. Videos are enjoyable to watch. They are visual, auditory, and they can tell a story. But what if a video was more than just something to watch? What if it was interactive?

What is an interactive video?

An interactive video is a video that allows the viewer to participate. It can be something simple like a question the viewer can answer, which affects what happens next. Imagine a chatbot, but in video form. The interactive video application provided by Sisu Video enables the viewer to choose what they want to watch next. This can be especially useful, for example, in product demonstrations.

What’s the problem with traditional chatbots?

Traditional chatbots are often boring and unpleasant to use. They’re frequently clunky and slow. Videos, on the other hand, are much easier to consume. They are visual and easy to understand. How often has a chatbot impressed you? And how often has a video impressed you?

Why should companies use interactive videos?

Interactive videos are a powerful way to enhance the user experience. They help companies stand out from their competitors. Videos create a stronger connection with customers.

Consider the following example:

• Company A releases a traditional product description.
• Company B releases a video about the same product.

Which of these two is more memorable? Which is more engaging? Which is more interactive?

The answer is clear.

Conclusion

Interactive videos are an effective way to improve the user experience. They are interactive, visual, and easy to consume. They help companies stand out from the competition and create a stronger connection with their customers. Companies should definitely take advantage of them.