5 min
The Science of First Impressions in Video
Discover the psychology behind video first impressions and how to make yours count in the first 3 seconds.
Joa Leitola
Blog
Tips, articles and blogs.
Read how you can improve your business operations and get more customers.
3 min
What Makes a Great Website Video?
Learn the key elements that make website videos effective, engaging, and high-converting.
Joa Leitola
6 min
Why Video Builds More Trust Than Text (According to Psychology)
Explore the psychological reasons why video creates more trust than text and how to use that power on your website.
Joa Leitola
5 min
How to Build Trust Online with Video in Under 30 Seconds
Learn how to create short videos that build trust and drive engagement in under 30 seconds.
Joa Leitola
3 min
Short vs Long Video: Which Works Better in 2025?
Discover whether short or long videos are more effective in 2025 for marketing, engagement, and conversion.
Joa Leitola
5 min
The Power of Video in Marketing: Engage, Convert, Succeed
Video transforms marketing by grabbing attention, building trust, and driving conversions. Learn how to use video to connect with your audience and grow your business.
Joa Leitola
4 min
Curious About Videobots? Here’s How to Get Started
Thinking about using a videobot on your site? Here’s what to consider before hitting record and how to make the most out of your first flow.
Joa Leitola
4 min
4 Smart Ways to Use Videobots on Your Website
Videobots help you connect with website visitors in a way that static pages can’t. Here are four practical ways companies are using them to boost engagement and conversion.
Joa Leitola
4 min
Why Videobots Are the Future of Customer Engagement
Videobots combine the best parts of video and conversation. They help businesses connect with people faster, better, and more personally — without fake AI fluff.
Joa Leitola
4 min
The Benefits of Interactive Videos and Why Companies Should Use Them
An interactive video is one that allows the viewer to participate. It can be something simple like a question the viewer can answer, which influences what happens next.
Joa Leitola
2 min
The Video Communication Revolution - With Sisu Video!
Imagine your company’s website as a lively, dynamic stage where each video widget tells its own story and highlights the uniqueness of your products.
Joa Leitola
4 min
Why Short Videos Have Taken Over the World
The video world has undergone a revolutionary change in recent years. Platforms like TikTok, YouTube Shorts, and Instagram Reels have gained massive popularity thanks to their short and concise videos.
Joa Leitola